A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes.

Logo design must certainly be one of the most challenging areas of graphic design and often one that is sorely undervalued. From a personal point of view, I find it to be demanding but very satisfying when the process is finished and the customer leaves with a logo they’re happy with. The challenge of logo design is to take an idea or concept and compress it down into a symbol or piece of typography.